About
One method:read the site before you pitch it.
I place editorial links on sites that already have the traffic you want. No networks, no volume plays, no month where the report says less than it should.
- Independent
- Tanzeel-led delivery, client support
- Editorial only
- No networks, no paid slots
- Logged
- Every placement, with its live URL
Available — Q4 2026
Steinfurt, Germany · North America & Europe
Small by design, accountable end to end.
I run an independent link-acquisition practice from Steinfurt, Germany, working remotely with teams in North America and Europe. I research, pitch, write, and report the work myself, so the person making each placement decision is also accountable for the URL that lands in the ledger.
The work starts before an email is written. I read the publication, check whether it has an audience, and look for an angle its editor could plausibly have commissioned. If the article only works because a link has been inserted, it does not go out.
That keeps the practice deliberately small. I lead the strategy and campaign delivery, while Searchence’s business development team handles introductory calls and commercial coordination. The work still follows a short list of well-matched publications and honest reporting on what landed and what did not.
Searchence team
Meet the team behind the first conversation.
Bilal Aziz
Business Development Executive
Bilal is part of Searchence’s business development team. He leads introductory calls, understands what a prospective client needs, and brings the right Searchence specialist into the conversation.
- New-business conversations
- Introduces Searchence and leads the first practical conversation with prospective clients.
- Brief qualification
- Understands goals, timing, and constraints before involving the relevant strategist.
- Team coordination
- Connects each opportunity with the right Searchence specialist and keeps next steps clear.
Searchence delivers as a team. Bilal guides the initial business conversation. Tanzeel remains responsible for SEO strategy and the delivery decisions attached to his work.
Every placement, logged against the page it was earned for.
Transcribed delivery record14 campaigns · 11 sectors
541
placements2023 — 2026
- Document SaaSLumin PDF
- 190
- Home servicesBeltway HVAC · Select Garage Door Service
- 161
- Local plumbingVoyager Plumbing · Spartan Plumbing
- 66
- Web & digitalTexas Web Design · Infintech Designs
- 55
- Luxury propertyRodland Real Estate
- 36
- B2B communicationsCloudCall
- 7
- Supply-chain SaaSAgistix
- 6
- Earthmoving equipmentEarthmoving Warehouse
- 5
- Mental-health trainingCompass Australia
- 5
- Research compoundsVicorpus
- 5
- Architectural visualisation3D Design Studios
- 5
Figures are delivered placements, not ranking or revenue claims. Each one carries its client, target page, anchor text, source and live URL in the underlying sheet. Four are written up in full.
Request a backlink profile auditSideways, then deliberately.
The tools changed. The part that stayed is the hour spent reading a site before anything gets sent to it.
Freelance copywriter
2019 — Self-employed
A ranking brief turned a writing job into a question about authority.
I was writing product pages, blog posts, and landing pages when the same instruction kept appearing at the end of a brief: “make it rank.” Nobody could explain what that required beyond the copy itself.
Reading the pages that already ranked exposed the missing layer: their advantage was often authority, not better prose. The job changed from writing a page to understanding why another publication would choose to reference it.
0103Outreach specialist → lead
2020–22 — Mid-size agency
Volume taught me the machinery; responsibility taught me what to remove.
The early model rewarded sends: templated outreach, a mail-merged first line, and activity reported as progress. It taught me the machinery, but it also made the failure visible — an editor could tell when nobody had read the site.
By 2022 the measure had shifted from send volume to placement quality. Research replaced the mail merge: what the publication covers, what it has covered recently, and whether there is a real answer to “why this site, why now.” That became the method I kept.
0203Independent
2023–now — Self-employed
A deliberately small practice, built so the judgment never gets handed off.
Going independent made the constraint explicit: a small number of retainers, enough room to research properly, and no package that promises a fixed number of links before the sites have been qualified.
The delivery record on this page belongs to this chapter. Each supplied campaign entry is presented only for what it can substantiate — client, destination, anchor, source, and cadence where recorded — with rankings or revenue left unclaimed when the evidence is not there.
0303
Four positions I have not been talked out of.
I will tell you when a month was bad
The objectionWhy am I paying for a report that says it did not work?
Every retainer has a bad month. Reporting that only ever trends up is reporting nobody checked. You get the placements that landed and the pitches that went nowhere, in the same document — because the second list is what tells us where to stop spending.
I turn down work that cannot succeed
The objectionSurely more links help any site.
If the site has a thin content problem, links will not fix it — they will just cost you more before you find that out. I would rather say so in the first call than bill six months proving it. Turning down that work is the same instinct that makes the rest of it worth buying.
The client owns the relationships
The objectionThen what stops me leaving the moment I have the list?
Nothing does, and that is the arrangement. Every editor contact, every publication, every thread — if we stop working together you keep all of it. Holding the list hostage is how agencies manufacture retention they did not earn, and it makes the work worse in the meantime.
Slow is the point
The objectionSounds like a way to justify low volume.
Ten links an editor signed off beats a hundred nobody read. That ratio has not moved across every campaign I have run, and no tool has changed it. The volume model is not faster at getting results — it is only faster at generating invoices.
Most sites do not survive the first question.
Four checks, run in order, before a single pitch is written. Failing any one of them ends it — there is no score to average.
Check 01
Does it sell links?
A site with a price list is disqualified before anything else.
When a site openly sells placements, the link is no longer evidence that an editor chose the reference on merit. That pattern can make the surrounding outbound profile look manufactured — including your mention. This is the first check because the placement has to survive a manual review, not just pass a metric.
Check 02
Does anyone read it?
Publishing activity and a real audience, not a domain score.
A domain is not shortlisted because one metric looks attractive. A site with a strong score and no readers is a number, not an audience — I want the publication whose readers were already looking for what the client sells, which is a slower thing to establish than opening a tool.
Check 03
Would the editor have commissioned it?
The angle has to belong on the publication.
If the piece only exists to carry the link, an editor can tell and so can a reviewer. The test is whether the article would still be worth publishing with the link removed. That is why I handle the writing and publisher outreach myself, while Searchence handles the business conversation around the work.
Check 04
Is it being pitched to hit a number?
No quota, because a quota is what breaks the first three checks.
Commit to fifteen a month and by month three you will be hitting fifteen — having relaxed the standard four times to get there. Quality is the only variable left to flex once volume is fixed, so the volume never gets fixed.
Every link needs the right context.
Six shapes, and which one gets used is decided by the page being linked to—not by whichever phrase looks strongest on its own. The mappings below are representative examples, not claims that every displayed path is a currently live URL.
Branded
02
The safest anchor and the one most profiles are short of. It carries no keyword at all, which is exactly why a profile that reads as earned needs plenty of them.
“Lumin PDF”
luminpdf.com
“CloudCall”
cloudcall.com
Service-based
03
Used sparingly, and only where the target really is the service page. This is the shape that gets a profile flagged when it turns up on everything.
“AC repair services”
beltwayhvac.com/ac-repair
“air conditioner installation”
beltwayhvac.com/installation
“emergency plumbing repair”
voyagerplumbing.com/emergency
Location-based
03
Where the intent is local, the city belongs in the anchor. It is also the shape that reads most naturally inside a regional publication.
“web design in San Antonio”
texaswebdesign.com
“luxury real estate in The Bahamas”
rodlandrealestate.com/lyford-cay
“plumbing in San Diego”
voyagerplumbing.com/san-diego
Product-based
03
For a page selling one specific thing rather than a category. It matches how a reader would name that thing in a sentence they were writing anyway.
“online PDF editor”
luminpdf.com/pdf-editor
“supply-chain visibility software”
agistix.com/visibility
“e-signature tool”
luminpdf.com/sign
Partial match
02
Most of the mix, most of the time. Enough of the phrase to be relevant, enough around it that the sentence still reads as prose.
“commercial plumbing contractor”
spartanplumbinginc.com/commercial
“PDF workflow software”
luminpdf.com/workflows
Natural contextual
02
No keyword and no brand — the sentence simply points somewhere. These are what stop the rest of the profile looking assembled.
“documented the process end to end”
cloudcall.com/resources
“explains how the handover works”
agistix.com/platform
15 anchors · 6 shapes · one target page each
Away from the desk
The work is deliberate about pace, and so is everything around it.
- Reading
- Long-form journalism, mostly for the structure. The good ones are doing the same job a strong guest post does, with more room to do it in.
- Riding
- Weekends, when the weather allows it. The one hobby that does not involve a screen and cannot be rushed.
- Cricket
- On in the background through most of a working week. I am told this is not the same as watching it.
- Sundays
- Laptops stay shut. Of every working habit I have kept, this is the rule that has done the most for the quality of the other six days.
That is the whole pitch.
If the way I have described this sounds like what you were looking for, the next step is a short, specific look at your site — not a proposal deck.
Currently booking about a quarter ahead.
01
You send the essentials
The short form asks for your name, email, and domain; any extra context is optional. No long brief and no discovery call to schedule a discovery call.
02
You hear from us
Within 24 hours, Bilal or I acknowledge your enquiry and coordinate the next steps through Searchence. I confirm whether a closer look is useful. That is the initial response, not the finished review.
03
You get the review
The audit takes two or three working days once confirmed. It is free and yours whether or not we work together — including the answer that links are not the right spend.