FAQ
The things people ask before the first call — timelines, vetting, reporting, and what it costs. Answered the way I would answer them on a call.
Three to six months before ranking movement is clearly attributable to the links rather than to something else you changed. Anyone promising faster is either buying links or taking credit for a seasonal curve.
No. Every placement is earned editorially — pitched, written, and accepted on its merits. Paid links work until they do not, and the cleanup costs more than the campaign ever did.
Search Console access, the pages you actually want to rank, and any prior audit or disavow work. If a previous agency left a mess, say so early — it changes the first month entirely.
Yes, on a fixed retainer with reporting you can hand to your client under your own branding. I stay off calls with the end client unless you want me on them.
I take three retainers at a time, which is what outreach at this standard costs in hours. If a fourth would mean pitching a site I have not read, the fourth waits.
I do. Outsourced drafts are why editors stopped answering the rest of us, and a post written by someone who never read the publication gets rejected on the first line.
You see the prospect list before anything is pitched and you can strike anything from it. After that I run it — approval on every individual draft turns a four-week cycle into a twelve-week one.
It gets replaced at no cost. Editorial sites do occasionally prune, and a link that vanishes in month two was never worth what you paid for it.
No, and neither can anyone else honestly. I can guarantee the vetting standard every prospect has to clear before it is pitched, which is the part that is actually within my control.
Traffic that matches the authority score, a topic history that is not just whatever paid last month, and an editor with a name. A site that publishes anything will publish your competitor next week for the same money.
Not from anything I place. Editorial links on real publications are the thing the guidelines describe as the goal. The risk in your profile is almost always something already there before I arrived.
Usually, and it is a different engagement from link building — audit, disavow, reconsideration, then growth once the penalty lifts. Say so at the enquiry stage, because starting outreach on a penalised domain wastes both our months.
Live URLs with the anchor and target page, the prospects still in flight, and what moved in Search Console. No screenshot of a rank tracker filtered to the terms that happened to go up.
By baselining the target pages before anything ships and leaving them otherwise alone for the first cycle. If you redesign the site in month two, nobody can honestly attribute anything, including me.
Four to eight on a standard retainer, and the range is honest rather than hedged — an editor's reply time is not something I control. A month that lands three good placements beats one that lands ten fillers.
Retainers, monthly, scoped to the number of placements and how much cleanup the profile needs first. Send the domain and the target pages and you get a figure in writing before any call.
Three months, because outreach pitched in week one lands in week six and judging it before then is judging an empty pipeline. After that it is monthly, cancel whenever.
No. Per-link pricing pays me to hit a number rather than to walk away from a bad site, and the incentive shows up in the profile within a quarter.
Every one of these is something a competing proposal will offer you. They are all deliverable, right up until the point where they cost you the profile.
A ranking position
Nobody controls the result page. What I control is the quality of what points at you, and I will show you that every month rather than a number I cannot move on demand.
A fixed number of links
Committing to a count means placing the eighth link somewhere I would not have placed the first. The range is the honest version.
Placement on a named publication
I can tell you the tier and the vetting standard. Any specific masthead depends on an editor I do not employ, and promising one means paying for it.
Results in the first month
Month one is audit, prospecting, and pitches that have not landed yet. A campaign that shows movement in week three was measuring something else.
Recovery from every penalty
Most, not all. Some profiles are past the point where a disavow helps and the honest advice is a new domain — I would rather say that at the enquiry than bill three months to find out.