01
SaaS companies
Products whose buyers search the problem long before they search the category.
In the record
- Lumin PDF
- CloudCall
- Agistix
Service 01Authority building
A structured approach that aligns target pages, anchor language, editorial context and the publishing opportunities that can plausibly carry them.
7 of 24 opportunities qualify
Relevance first: which pages need authority, what they should rank for, and which publications can plausibly carry them.
Sites chosen because they replied, not because their readers have the problem your page solves.
One phrase used forty times, which is the single clearest sign a profile was bought rather than earned.
An article that never gets near the thing it links to, so the link has no argument to sit inside.
Nobody can say what was ordered, what went live, or which page it was meant to support.
A delivery report with no final URL on it is a claim, not a placement.
Fifty links aimed at a homepage that was already ranking, and none at the page that sells.
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01
Products whose buyers search the problem long before they search the category.
In the record
02
One chain per market: the service, the city, a topic that belongs to both.
In the record
03
Service-area pages that each need their own authority, not one campaign stretched thin.
In the record
04
Community and development pages, where the market name is the search.
In the record
05
Category pages competing against directories and every other agency in the city.
In the record
06
White-label delivery under your brand. No named account in the record; /for-agencies has the terms.
Not in the record
How white-label delivery runsWhich page is the campaign actually for, what it sells, where it sells it, and what somebody is typing when they need it.
Topics that lead naturally to that page, the anchor language it should be earning, and the publisher categories that already cover both.
Every opportunity checked against relevance, audience and editorial standard. Most of the work here is deciding what not to pursue.
Angle agreed, the publication's guidelines read before writing rather than after rejection, and the placement requirements handled in one thread.
Anchor, target URL and final live URL confirmed on the published page. Nothing is reported as live until it has been opened.
Client, month, target page, anchor, source and live URL logged against the campaign, so it can be read at any point without reconstruction.
ResultA verified live URL, logged against the campaign.
Every row is an artefact — something you are holding at the end of a week. None of them is an outcome, because an outcome is not something a supplier can hand over.
What the campaign is trying to move and what it is deliberately leaving alone, written down before any outreach starts.
Every commercial page ranked by how much authority it needs against how much it already has, so effort lands where it changes something.
Branded, service, location, product, partial-match and contextual anchors planned as a distribution rather than repeated as one phrase.
Publications that already cover the topic, with the category page they cover it on — not a domain list with metrics attached.
Angle, structure, sources and internal links agreed before writing, so revision is an edit and not a second commission.
The published article opened, the anchor read, the destination followed. A final URL or it is not counted.
Seven fields per placement, maintained as it moves from ordered to live. This is the record every figure on this page is read off.
541
14
8
190
Read from the supplied delivery record. These are placements, destinations and anchors — not rankings, traffic or revenue.
190
Tracked placements
Topic clusters placed against
PDF editing, e-signatures and document workflows. One product, opened into the questions its buyers were already asking somebody else.
View the full case studyBy what a publication actually covers, who reads it, and whether an editor would have commissioned the topic anyway. Domain metrics are a filter applied after that question, never instead of it — a high-authority site in an unrelated niche fails on the first test.
Yes. Angle, draft and revisions are part of the campaign, written to each publication's stated guidelines. If you would rather supply drafts, that works too — the coordination, placement and verification stay the same.
As a distribution across six types, planned against the target page before outreach begins. The mistake this avoids is one phrase taking most of a profile, which is the shape that stops reading as something an editor chose.
Yes, and the record is largely built that way — service, then market, then a topic that belongs to both. Arbutus, Severn, Columbia, San Diego, Tacoma and San Antonio all appear in it as separate chains rather than one campaign stretched across every city.
Three of the fourteen placement accounts in the record are SaaS: document technology, telephony and supply-chain visibility. The approach is the same, but the topics come off the use case rather than the service area.
The published page is opened, the anchor is read, and the destination is followed to confirm it lands where it was supposed to. The final URL goes into the record. Anything still in draft or under editorial review is marked as such rather than counted.
The campaign record itself: client, month, target page, anchor text, source and final live URL for every placement. It is the same sheet the figures on this page are summed from, not a formatted version of it.
No. No individual backlink can guarantee a ranking position, and anyone who says otherwise is describing something they cannot control. The service is accountable for relevance, execution quality and a trackable process — which are the parts that are actually deliverable.
Still something here unanswered?
Send the question with the domain and the page it is about. It is read the same day, by me — there is no auto-responder.
Start here
Send the pages you want ranking and the markets they sell into. The reply says what the first month would target and what it would deliberately skip.